U-Best Group "Ultimate Success is Best Solution"


team have the long experience over 20 years in hospitality and travel business

Supamas Bumrungpanich

Managing Director
U-best Group

Chiraporn Charoenmin

Executive Director
U-best Group

Thiraporn Kladkaew

Executive  Director
U-best Group

Usanisa  Khanchanuanl

Business Development Executive
U-best Group

  1. About Us
  2. Managing Director
  3. Executive Director
  4. Executive Director
  5. Business Development Executive

About U-BEST Group

Ultimate Success Co., Ltd. was founded on 23 November 2550 by a group of experienced team in Hospitality business ; Hotels & Resorts ,  Travel , Restaurants and Spa. With the experiences for over 30 years let the team truly understand in working in the scope of Business Development, Hotel Management, Revenue Management, E-Business Management, Events Management and Design Management.

  From the customers trust, the company has expanded continuously to other relevant of works and named the name to be “U-BEST Group" since beginning, the company had a team of five people, and currently expand more business with more recruitment of employees . We have professional Consultants Team in the business of  IT, Styling & Designs and Graphic Design and Public Relations and has partnership and networks in many different business fields to assure that the company can cope with all business assignment.


  บริษัท อัลทิเมท ซัคเซส จํากัด ได้ก่อตั้งขึ้นในวันที่ 23 พฤศจิกายน 2550  โดยประกอบด้วย กลุ่มทีมงาน ที่มีประสบการณ์ ในธุรกิจโรงแรม รีสอร์ท ท่องเที่ยว ร้านอาหาร และสปา มานานมากกว่า 30 ปี ทําให้ ทีมงานมีความเข้าใจ ในการทําการตลาด, การพัฒนาธุรกิจ ,การบริหารจัดการ, การบริหารรายได้ ,การบริหารทรัพยากรมนุษย์ และ การออกแบบ จึงได้รับบริการให้คําปรึกษาในการพัฒนาธุรกิจ ในธุรกิจดังกล่าวทั้งหมด ซึ่งลูกค้าให้ความไว้วางใจ ในทีมงานของบริษัท จนได้เกิดพัฒนาขยายการทำงานและการบริการไปในส่วนอื่นที่เกี่ยวข้อง จึงได้มีการ ขยายการทำงานไปในรูปแบบการบริหารและบริการแบบครบวงจร และใช้ชื่อว่า “ยู เบสท์ กรุ๊ป U-BEST Group ” โดยการขยายงานอย่างต่อเนื่องทำให้จากการเริ่มต้นของบริษัทมีทีมงานเพียง 5 คนและปัจจุบันมีจำนวนทีมงานทำงานประจำมากขึ้นและยังมีทีมงานมืออาชีพที่เชี่ยวชาญเป็นที่ปรึกษาในสาขาด้าน IT ,ด้านการออกแบบตกแต่งและออกแบบกราฟฟิค และ ด้านสื่อสารมวลชน และมีบริษัทพันธมิตรในสาขาต่างๆมากมาย ที่ทำให้สามารถมั่นใจได้ว่าทุกงานที่บริษัทได้รับมาจะสามารถบริการได้ตามเป้าหมายและตาม ความประสงค์ของลูกค้า

The Managing Director and Founder.

Ms. Supamas is passionate about leading and growing a company that makes a profound difference in the lives of employees, guests, owners, industry partners and the community. Her life mission in her carreer has been to create opportunities for others to be successful. Miss Supamas is focused on strategic planning, development, pursuing growth and new opportunities, promoting the delivery of memorable customer service and ultimately being the best third-party management company in the industry, acting in the best interest of owners every day.

Miss Supamas is an expert at driving collaborative initiatives focused on strategic thinking and profit performance. She has over 25 years experience in the hospitality industry, specializing in strategy creation and execution as well as training team members on the key components of Revenue Management processes and fundamentals. She is also have great experience on the business developments.

She started her hotel career as the Sales Executive with the extremely fast growth to the top Management Position which made her the premier veteran in Hotel’s Sales & Marketing from over 15 years in this important segment, she worked with clients in a number of different industries including: travel and tourism, government, consumer/retail, telecommunications, e-commerce, financial services, and energy which made strong foundation for all business leads.

Miss Supamas is also an expert for hotel hotel’s investment and development. She worked for many projects included a variety of different tasks including: lodging investment proposal, market sizing and segmentation, competitive benchmarking, product development, process management, asset valuation, new business development and growth strategy.

Miss Supamas earned BA (English Language) RU, Hotel Management by Chulalongkorn University and several hotel’s management certificated such as Competitive Strategic Management by Management and Psychology Institute, Finance for The Boss by Management and Psychology Institute, The Boss 30 by Management and Psychology Institute and more with the TAT & TICA.

Executive Director

Chiraporn Charoenmin (Jenny) joined U-Best Group in 2006 base in USA office to develop the strategic and tactical delivery of Digital/eCommerce Marketing
as one of U-Best Group core disciplines. Under Jenny’s leadership, U-Best Group became one of the management companies to provide an all-encompassing
eCommercediscipline to help directly impact the hotels top-line revenues. Marrying her over twenty five years of hospitality experiences. Jenny has fostered
the progression of the Digital Marketing department as a key contributor to our hotels success through various digital marketing, contents creation, search
engine optimization, online reputation management, and social media strategies. Starting as a Sales Executive at Le Meridien Phuket Hotel, her career
developed through Sales Manager up to VP of Sales & Marketing over multiple properties. (she held various director-level positions including Director of
Sales of various hotels, VP of Sales & Marketing of Yacht Club Group and Regional Director of Sales of Dusit Princess Hotel Group,). In USA,she added up
her experiences by working with American Airlines for 10 years starting in the reservation department and mostly with Vacations Departments which she
can also used her expertise of hotel marketing with strong hospitality experience. She holds a Master Degree of hotel management from
LIMH Switzerland as well as a Bachelor of Political Science from Chaing Mai Unitversity, Thailand.

Executive Director

Mr.Thiraporn (Wang),an executive Director, Deputy Managing Director of the Company. Wang’s specializes in Operational Excellence through
innovative and strategic thinking. Mr. Thiraporn reviews all potential Hotel Developments for investment & constructability, concentrating on
all facets of hotel documentation from conception to completion.


He began his hospitality industry career in 1992 where he quickly excelled through management roles in customer service, sales & marketing,
food and beverage and maintenance To date, Mr.Thiraporn has more than 15 years of management experience in the hospitality industry,
and has improved operations and increased profitability in every facility under his management.


Business Development Executive

USANISA  KHANCHANUAN (AOM) , Business Development Executive. , is passionate about hospitality! A long-time member of the U-Best Group family.
Beginning her hospitality career at the Karon Villa & Resort (Mövenpick Resort & Spa Karon Beach Phuket), she excelled in Sales & Reservation duties.
Like a sponge, she immersed herself into all aspects of Sales & Marketing. Eventually, Ms. Usanisa was promoted to Sales Systems Manager and began
assisting the Director of Sales & Marketing with managing  Sales production, while mastering database security, reporting, system functionality and
enforcing standard operating procedures.

Her experience encompasses large group houses, to smaller transient focused properties across varied markets. In her roll, she oversees the strategy
and execution of the full service portfolio’s sales and marketing efforts, focusing on top line sales goals, market share and growing the division’s talent pipeline.

Many times it's the sales and marketing department which pulls everyone together on a successful project. As  Business Development Executive for
U-Best Group, Miss Usanisa has more than 20 years experience in sales and marketing for the hospitality industry. She is the key sales contact, overseeing
all promotional marketing and coordinating public relations opportunities.


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